The head of Instagram, Adam Mosseri, dropped some bombshells yesterday. The algorithm on Instagram is changing in a pretty major way. In this post, we will talk about these changes and what they mean for you. 

Instagram’s algorithm is always going through modifications, development, or improvements but these changes are significant. If you are a content creator, keeping up with updates like these is an occupational hazard. Staying up-to-date is how a content creator stays relevant. 

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Back to the two significant changes are coming to Instagram’s algorithm. Let’s dive right in.

Change 1: Content Ranking

Instagram is changing how they rank your content in their algorithm. When you share your content, Instagram will look at it and decide how high it ranks. The higher the rank, the more people your content is going to reach. 

This change makes it easier for smaller creators to reach a broader group of people. Previously, how the algorithm would work was that the creators would create a piece of content and share it. Instagram would then look at how our audience responded to that content, and if it received a good amount of engagement, it would push our content out to a broader group of people. 

If that broader group of people responded well to our content, it would push it further, and so on. Now, this is slowly going to change. From here on, what’s going to happen is that we will create a piece of content and share it with our audience. 

Instagram will then push that content out to a group of people, including your followers and people who don’t follow you already, at one of its earliest stages. It will then monitor it, see how people are responding, and if people are responding well to your content, it will then push it out to a larger group, likely a larger group of people who they believe are likely to enjoy your content. 

The key differentiating factor here is that previously, the first group of people who would see your content would only really be your followers, but now it’s going to be a mixture of people, including your followers and the people who don’t follow you yet. 

This is all part of their recommendations algorithm. So, when you’re on your home feed and you see content pop up from people you follow, that is a recommendation. With this new algorithm update, your content might start to appear on other people’s homepages, and it will do this more frequently than it ever has before. 

Change 2: Favoring Original Content

This change has more to do with prioritizing original content. This is another major update that is going to benefit creators. It means that the Instagram algorithm is going to place a higher value on content that you create yourself. 

This is going to impact anyone who has been repurposing a lot of content from other platforms, whether it’s TikTok, YouTube, or whatever. If you’ve been downloading your TikTok reels and reposting them to Instagram, those videos might not perform as well as they used to.

This is another effort from Instagram to try and encourage originality and creativity on their platform, instead of just being a repository for content created elsewhere. They’re looking to support creators who are investing the time and effort to create original content specifically for Instagram. This means we need to focus more on creating fresh content directly on Instagram and less on reposting content from other platforms.

If you have been in the habit of reposting content from other platforms, especially TikTok, you should consider reducing the frequency of those reposts. Instead, start focusing on creating content specifically for Instagram. This could mean creating unique Reels, posts, Stories, or any other form of content that is tailor-made for the Instagram audience.

Secondly, this is a good time to invest in your creativity. Take the time to brainstorm new ideas, try different formats, and experiment with new content strategies that you haven’t tried before. The more original and unique your content is, the better it’s likely to perform under this new algorithm change.

Summing Up

In summary, these algorithm changes from Instagram are significant and have the potential to be very beneficial for creators, especially smaller ones. By ranking content differently and favoring original content, Instagram is trying to support creativity and help creators grow their audience. So, get creative, stay original, and let’s see how we can make these changes work in our favor.